The logo of Sam Group is shaped in triangle, and it highlights the sedate and lofty peronality of the enterprise. The logo is abstracted from the initials of “Sen Tian”, and the triangle top resembles an abstracted dragon raising its head, which symbolizes the determination of Sam Group to be a leader of the industry.The English font is designed to balance the weight of the characters. The letter "A" is specially designed to indicate the upward momentum reflecting unconventional, innovative character of keeping up with the times and highlighting the individuality of the brand.

In the very beginning, Sam Group aspires to be a socially responsible enterprise. Therefore, we not only focus on profit growth, but also fulfill our corporate responsibility by enhancing business value to achieve higher social value. Therefore, we pay more attention to whether they have positive social significance, such as energy security, industrial consolidation, poverty alleviation and agricultural assistance, etc. when selecting partners and laying out business segments. By establishing strategic partnerships with enterprises and organizations in different fields, we can jointly assign multi-dimensional and multi-level social values to our business projects.

In order to realize extensive social value and fulfill our corporate responsibility, we will continue to enhance our ability to revitalize resources and influence, provide value-added services, and continuously discover and reorganize advantageous resources to realize value construction and win-win outcomes.

Sam Group doesn't simply acquire commercial benefits, but rather enhances the prospective value by empowering various business projects and partners, and working with our partners, including government and corporate parties to create broad social value that goes beyond commercial value.